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Alibi
Brand Identity & Visual Design
Alibi is a sushi bar and restaurant in Tel Aviv,
with a visual identity inspired by Japanese aesthetics and a touch of mystery.
The branding combines expressive brushstrokes, a logo inspired by traditional Japanese pagodas, and a bold color palette. The brushstrokes and geisha illustration were created by hand, bringing a more personal, expressive character to the brand.
The identity extends across the restaurant experience, from menus, chopsticks and takeaway packaging to napkins, branded bags and social media.
This project was created as part of my role as Studio Manager at Move Digital. All rights are reserved by the agency.
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