Metrofun
Brand Identity & Visual Design
Metrofun is a brand of shared bicycles in Tel Aviv.
This rebranding project was done for an existing brand previously known as "Tel-O-fun."
The goal was to give Metrofun a fresh, recognizable identity that feels like a natural part of Tel Aviv.
The challenge was to create something colorful and memorable that would stand out on the street while still feeling at home in the city.
Inspired by everyday life in Tel Aviv, we developed a visual language built around a distinctive logo, a playful color palette, and illustrated characters that reflect the diversity and personality of the people who live here. The result is a friendly, vibrant identity that brings together the people, the bicycles,and the city itself.
This project was created as part of my role as Studio Manager at Move Digital. All rights are reserved by the agency.